Facts About Mobile Internet Users

Facts About Mobile Internet Users

Google Now Uses Mobile Compatibility as a RANKING FACTOR. This Means that if your website is not mobile friendly you are ranking worse then those that do.

 

Mobile Internet Statistics and Facts 2016

  1. There are more mobile internet users than desktop internet users; 52.7% of global internet users access the internet via mobile, and 75.1% of U.S. internet users access the internet via mobile.

  2. Mobile media time in the U.S. has exceeded desktop, with mobile media time estimated to be 51% while desktop media time is estimated to be 42%.

  3. While there are more mobile users than desktop users, mobile advertising spend is still slightly lower than desktop advertising spend; mobile advertising spend currently represents 49% of digital advertising spend, compared to desktop at 51%.

  4. Mobile advertising spend is projected to account for 60.4% of all digital advertising spend by 2016 and 72.2% of all digital advertising spend by 2019.

  5. In 2015, mobile influenced retail sales to the tune of over $1 trillion.

  6. Search engines are the starting point for mobile research, with an estimated 48% of mobile internet users starting their search on search engines.

  7. Consequently, the #1 search engine, Google started to significantly use mobile compatibility as a factor when ranking websites.

  8. B2C mobile commerce sales in the U.S. is valued at an estimated $83.93 billion.

  9. 4 out of 5 consumers use a Smartphone to shop.

  10. 70% of mobile searches result in an online action within an hour of the search being conducted.

  11. 50% of mobile users will abandon of web page if it takes more than 10 seconds to load, and 60% won’t return to the site.

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